Legal

Privacy Policy

Last updated 7 October 2026

Asaan Karo helps Pakistani businesses answer customers on WhatsApp, take orders and bookings, and manage their catalog, installments and sales. To do that we handle two kinds of information: yours, as a business that signs up, and your customers', as they message you. This policy explains, in plain words, what we collect, why, who else sees it, how long we keep it and what you can ask us to do. In short: we do not sell your data, we do not use your customers' chats to train AI, and we keep only the recent messages the service needs.

1.Who we are

Asaan Karo (“Asaan Karo”, “we”, “us”) is a product of MAKSOF Technologies, a business registered in Pakistan (NTN: A062880-6), with its registered address at Plot # LS-16, Street no 10, Sector 5E, Orangi Town, Karachi 75800, Sindh, Pakistan. MAKSOF Technologies is responsible for the information described in this policy.

This policy sits alongside our Terms & Conditions. We handle personal information in line with the applicable laws of Pakistan, including the Prevention of Electronic Crimes Act, 2016.

2.What this policy covers

It covers the website asaankaro.com, the Asaan Karo app, and any support you receive from us by email, phone or WhatsApp. It applies to:

  • Businessesthat create an account (“you”) and the team members they invite.
  • Their customers— people who message a business's WhatsApp number that is connected to Asaan Karo. For this information the business decides what is collected and why; we process it on the business's behalf (see section 15).
  • Visitors to our website.

3.Information we collect

  • Account details — your name, email address, phone number, and a password (stored only in scrambled, hashed form). If you sign in with Google, your name, email and profile picture from Google.
  • Business details — business name, type, logo, address, contact number, opening hours, description, policies and FAQs you write, and your catalog of products or services with prices and stock.
  • WhatsApp connection — the link that keeps your number connected, its display name and status. We never ask for or receive your WhatsApp password.
  • Customer conversations— your customers' phone numbers, names, WhatsApp profile pictures and the messages they exchange with your number.
  • Business records — orders, bookings, tokens, installment plans, delivery addresses, notes and follow-up messages created by you or by the AI agent.
  • Billing details — your plan, its validity dates and your payment history (amount, date, reference). We do not receive or store card numbers.
  • Technical information — sign-in times, device and browser type, IP address, and error logs, used to keep accounts secure and the service working.

4.Google user data

You can choose to sign up and sign in to Asaan Karo with your Google account. When you do, Google shares with us only the basic profile information you approve on Google's consent screen:

  • Your name — shown on your account and to the team members you invite.
  • Your email address — used as your account sign-in and to send you account and service emails.
  • Your profile picture — shown on your account.

How we use it. We use this information only to create your Asaan Karo account, sign you in, and contact you about your account. We do not ask for access to your Gmail, Google Drive, Contacts, Calendar or any other Google service, and we do not read, change or delete anything in your Google account. The sign-in tokens Google issues are stored securely with your account only to keep it linked to Google.

Sharing. We do not sell Google user data, do not use it for advertising, do not use it to train AI models, and do not share it with anyone except the hosting provider that stores our database (see section 9) or where the law requires it.

Storage and deletion.Google user data is kept for as long as your account is open, protected as described in section 12. You can remove Asaan Karo's access at any time from your Google account's security settings (myaccount.google.com/permissions), and you can ask us to delete your account and the data we received from Google by writing to [email protected]; we will do so within 30 days.

Asaan Karo's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

5.WhatsApp conversations

Only recent messages are kept

The AI agent needs recent context to reply sensibly, not a permanent archive. As new messages arrive in a chat, older ones are removed automatically, so we keep roughly the last 30 messages of each conversation.

Records created from a conversation — a customer's profile, an order, a booking or a note — are kept as their own records until the business deletes them.

6.How we use your information

  • To provide the service: reply to customers, record orders and bookings, send the follow-ups and reminders you set up, and show your dashboard and reports.
  • To give the AI agent the business details, catalog and policies it answers from.
  • To manage your account, plan and payments, and to send you service messages about them.
  • To answer your questions and give you support.
  • To keep the service secure, prevent fraud and misuse, and fix problems.
  • To meet our legal, tax and accounting obligations.
  • To tell you about new features, only if you have not opted out. You can stop these at any time.

We do not sell personal information, and we do not use it for third-party advertising.

7.AI processing

To write a reply, the customer's message, a short slice of the recent conversation, and the relevant business details and catalog are sent to an AI language model through our AI provider. They are used only to produce that reply. We do not use your customers' conversations to train AI models, and our providers' terms do not allow them to either.

A business can take over any chat at any time, after which the AI agent stays quiet in that conversation.

8.Payments

Online payments for Asaan Karo plans are processed by our partner bank's secure payment gateway. Card and wallet details are entered on the bank's payment page and handled by the bank under its own security standards; MAKSOF Technologies never sees or stores your full card number, CVV or PIN. We receive only the result of the payment (paid or not), the amount, the date and a transaction reference.

If you pay by bank transfer instead, we keep the transfer reference and amount for our records.

9.Who we share it with

We use a small number of trusted providers to run Asaan Karo. They act on our instructions and only for the purposes below:

ProviderWhat it does for usWhat it can see
Google CloudHosting, database and file storageThe information stored in the service
OpenRouter and the AI model providers it connects toWriting the AI agent's repliesThe message being answered, recent context, business details and catalog
Our partner bank's payment gatewayProcessing online paymentsPayment details you enter on the bank's page
Email service providerSending account and service emailsYour email address and the email's contents
Meta (WhatsApp)The messaging network itselfMessages sent through WhatsApp, under Meta's own terms
Google Sign-InOptional sign-in with GoogleYour name, email and profile picture

Beyond these providers, we share information only:

  • when you ask us to, for example through an integration such as Shopify that you connect;
  • when required by law, a court order or a lawful request from a government authority in Pakistan;
  • to protect the rights, safety or property of our users, the public or Asaan Karo;
  • with a buyer or successor if the business is sold or merged, who must keep the promises in this policy.

10.Where your data is stored

Our data is hosted on Google Cloud servers located in Asia, outside Pakistan, and some of the providers above process data in other countries. We choose providers with strong security and contractual safeguards, and the protections in this policy apply wherever your information is processed.

11.How long we keep it

  • Chat messages: roughly the last 30 per conversation, older ones removed automatically.
  • Customers, orders, bookings, installments and catalog: until the business deletes them or deletes the branch they belong to.
  • Account details: for as long as your account is open. When you ask us to close it, we delete your information, except records we must keep by law (such as invoices and tax records).
  • Backups: kept for a short rolling period and then overwritten, so deleted data may remain there briefly.

12.How we protect it

  • All traffic to and from Asaan Karo is encrypted (HTTPS), and stored data is encrypted by our hosting provider.
  • Passwords are stored only in hashed form — nobody, including us, can read them.
  • Two-factor sign-in is available, and you can see and sign out your active sessions.
  • Only staff who need it to run or support the service can access production data.

No system is perfectly secure. If a breach affects your information, we will inform you without undue delay, tell you what happened and what we are doing about it, and notify the authorities where the law requires.

13.Cookies

We use only the cookies the service needs: to keep you signed in, to remember which of your branches is open, and to remember a sales-partner referral code for up to 30 days. We also use Google Analytics, which sets its own cookies to count visits and see how the site is used; it does not tell us who you are. We do not use advertising cookies.

14.Your rights and choices

You can ask us to:

  • show you the personal information we hold about you;
  • correct anything that is wrong or out of date;
  • delete your information or close your account;
  • stop sending you promotional messages.

Much of this you can do yourself in the app — edit your profile and business details, export records, or delete a branch. For anything else, write to [email protected]. We will reply within 30 days.

15.If you messaged a business that uses Asaan Karo

If you chatted with a business on WhatsApp and were answered by its Asaan Karo agent, that business controls your information. To see, correct or delete it, contact the business directly. If you contact us instead, we will pass your request to the business and help it respond.

You can also reply “STOP” in the chat to stop promotional messages from that business.

16.Children

Asaan Karo is a business tool for adults. We do not knowingly collect information from anyone under 18. If you believe a child's information has reached us, contact us and we will remove it.

17.Changes to this policy

We may update this policy as the service changes. The date at the top will change, and we will tell you in the app or by email before an important change takes effect.

18.Contact us

For any privacy question or request:

  • Email: [email protected]
  • Phone / WhatsApp: +92 326 8318038
  • Post: MAKSOF Technologies, Plot # LS-16, Street no 10, Sector 5E, Orangi Town, Karachi 75800, Sindh, Pakistan